Ielse is a true and rare marketing talent. She excels in converting her own market research and experience into long term marketing strategies, has a clear and strong vision when writing innovative tactical plans and has a remarkable talent of creating truly engaging content. Her video series on ‘The future-proof matching portfolio’ is an impressive example of perfectly executed institutional content. She also was responsible for the Alternative Credit campaign, one of NN IP’s greatest marketing successes, a campaign that reshaped the way NN IP looks at marketing objectives and strategic positioning of products. She knows her market well and developed successful partnerships with educational platforms and Dutch media. Ielse sets a high benchmark for other marketers, is an undaunted multi-tasker and a motivated project manager. She likes to challenge the status quo, has a great passion for her work and she is a fantastic colleague.